FMCG Gurus – The Evolution of Better For You – Bitesize Trend Digest 2024

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Pages: 14 Topic: Better For You Published Date: 2024

Description

The trend of “better for you” food and drink products has gained significant momentum within the industry in recent years. As consumers become increasingly health-conscious and well-informed about the impact of their dietary choices, there has been a noticeable shift towards products that offer nutritional benefits and promote overall wellness.

This Bitesize Trend Digest will look at the following areas:

Insights into natural sweeteners, exploring the avoidance and moderation of sugar, and the importance of sensory appeal.
An interview with FMCG Gurus’ Marketing Manager, Will Cowling, revealing the current innovations in better for you food, and how brands can create maximum appeal for their products in the better for you market.
Examining healthier options and the significance of nutritional information in the bakery market.
Exploring the impact of herbal remedies on emotional and physical wellness.
Outlining green and clean options and the importance of origin and traceability in terms of ingredients.

Report Agenda and Insights available:

Section 1: Natural Sweeteners

[SS789] To what extent do you agree with the following statement "products with reduced sugar content are less tasty"
[SS711] To what extent do you agree with the following statement "products with less / no sugar have a worse texture"
[SS162] The proportion of consumers who say they deem natural sweeteners to be healthy.
[SS649] The proportion of consumers who say they seek out natural sweeteners.

Section 2: The Bakery Market

[FB099] You answered that you check nutritional labelling "Most of the time/All of the time". What information are you checking for? 2023
[FB023] How appealing are the following claims for bakery products? 2023

Section 3: Herbal Remedies

[CN701] What types of claims do you like to see on product packaging? 2023
[HAW809] What areas of well-being would you like to improve over the next twelve months? 2023

Section 4: Green & Clean